Managing Sales Leads: Turning Cold Prospects into Hot Customers - Couverture rigide

Obermayer, James

Couverture rigide

ISBN 10 : 0324205465 ISBN 13 : 9780324205466

Editeur : South-Western, 2006

Synopsis

Are you looking for the solution to an on-going problem with sales leads? Packed with practical insight, MANAGING SALES LEADS: TURNING COLD PROSPECTS INTO HOT CUSTOMERS MANAGING SALES LEADS is a powerful, hands-on reference for every manager, from mid-level sales and marketing manager to senior level corporate executive, for virtually every size of company, as it shows how to get the most out of this crucial corporate investment.

A propos du livre

À propos de l'auteur

James Obermayer is a principal in Sales Leakage Consulting, a West Coast-based sales and marketing strategy consulting company. Obermayer specializes in helping small- to medium-size companies identify sales and marketing leakage issues that stifle sales growth and waste valuable marketing dollars. Aside from consulting, his career has been equally divided between sales and marketing positions in business-to-business corporations. He has served as vice president, worldwide sales at an enterprise software company, senior vice president for two industry-leading inquiry management firms, and vice president of marketing for a medical device manufacturer. He has also been vice president of sales and marketing for a direct-marketing agency. Obermayer is co-author of Managing Sales Leads, How to Turn Every Prospect into a Customer and Sales and Marketing 365. In addition, he has written more than 80 articles on sales and marketing management. He is a frequent speaker at conferences and training seminars for such organizations as the Direct Marketing Association and the American Marketing Association and at corporate sales meetings.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0324205465
• ISBN 13: 9780324205466
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible