Successful Service Operations Management - Couverture rigide

Metters, Richard D; King-Metters, Kathryn H.; Pullman, Madeleine; Walton, Steve V.

 
9780324224375: Successful Service Operations Management

Synopsis

Covers the full cycle of building a service business from concept formation through implementation. The first section focuses on constructing a business strategy, the second details how to implement that strategy in the design of the service system.

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