Articles liés à Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations - Couverture souple

Iacobucci, Dawn; Churchill Jr., Gilbert A.

 
9780324225099: Marketing Research: Methodological Foundations

Synopsis

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.