Up Against The Retail Giants: Targeting Weakness, Gaining An Edge - Couverture rigide

Samli, A. Coskun

 
9780324233087: Up Against The Retail Giants: Targeting Weakness, Gaining An Edge
Couverture rigide
ISBN 10 : 0324233086 ISBN 13 : 9780324233087
Editeur : South-Western, 2004

Synopsis

Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!

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Éditeur
South-Western
Date d'édition
2004
Langue
anglais
ISBN 10 
0324233086
ISBN 13 
9780324233087
Reliure
Relié
Nombre de pages
194
Coordonnées du fabricant
non disponible
Personne responsable
non disponible