Management: Meeting and Exceeding Customer Expectations - Couverture rigide

Plunkett, W.Richard; Attner, Raymond F.; Allen, Gemmy

 
9780324259131: Management: Meeting and Exceeding Customer Expectations

Synopsis

A comprehensive survey of the principles and practices of management as they are currently being applied in the United States and around the world. Two continuing themes throughout are the continuous effort to meet or exceed customers' needs and that organisations and their people have to be guided by effective leadership.

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