Multinational Management: A Strategic Approach - Couverture rigide

Cullen, John; Parboteeah, K. Praveen

 
9780324259902: Multinational Management: A Strategic Approach

Synopsis

In this textbook, Cullen (Washington State University) and Parboteeah (University of Wisconsin, Whitewater) uses the theme of strategy to discuss the global economic impact of managerial decisions. By examining comparative management issues, they discern the strengths and weaknesses of global compet

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