Articles liés à Global Strategy with Infotrac

Global Strategy with Infotrac - Couverture rigide

PENG

 
9780324288520: Global Strategy with Infotrac

Synopsis

Appropriate for both undergraduate and MBA courses, this textbook encompasses the management strategies of large multinational enterprises, small entrepreneurial firms, foreign entrants, and domestic firms. Peng (Ohio State University) discusses leveraging resources, cultures and ethics, strategic alliances, global competitive dynamics, product and

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