Advertising And Integrated Brand Promotion with Infotrac - Couverture rigide

ALLEN; SEMENIK; Guinn, O

 
9780324289565: Advertising And Integrated Brand Promotion with Infotrac

Synopsis

Advertising and Integrated Brand Promotion, 4e is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads.

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