Marketing Principles And Best Practices With Infotrac: Advantage Series - Couverture souple

Hoffman, K.

 
9780324305722: Marketing Principles And Best Practices With Infotrac: Advantage Series
Couverture souple
ISBN 10 : 0324305729 ISBN 13 : 9780324305722
Editeur : South-Western, 2005

Synopsis

Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
2005
Langue
anglais
ISBN 10 
0324305729
ISBN 13 
9780324305722
Reliure
Broché
Numéro d'édition
3
Nombre de pages
640
Coordonnées du fabricant
non disponible
Personne responsable
non disponible