Marketing Principles And Best Practices With Infotrac: Advantage Series - Couverture souple

Hoffman, K.

Couverture souple

ISBN 10 : 0324305729 ISBN 13 : 9780324305722

Editeur : South-Western, 2005

Synopsis

Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0324305729
• ISBN 13: 9780324305722
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 640
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible