The Marketer's Guide To Public Relations In The 21st Century - Couverture rigide

Whalen, Patricia M.; Harris, Thomas

 
9780324312102: The Marketer's Guide To Public Relations In The 21st Century
Couverture rigide
ISBN 10 : 0324312105 ISBN 13 : 9780324312102
Editeur : South-Western, 2006

Synopsis

Design successful marketing campaigns with THE MARKETER'S GUIDE TO PUBLIC RELATIONS IN THE 21ST CENTURY! This marketing text delivers the tools needed to help you design successful strategies and tactics that maximize awareness, communicate product benefits dramatically, and motivate consumers and business to business customers to act. You will learn find where your customers are, place marketing messages "next to them," and improve response to customer needs in the way consumers want. This text delivers the tools for success!

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Éditeur
South-Western
Date d'édition
2006
Langue
anglais
ISBN 10 
0324312105
ISBN 13 
9780324312102
Reliure
Relié
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible