Customer Message Management: Increasing Marketing's Impact on Selling - Couverture rigide

Riesterer, Tim; Emo, Diane

 
9780324313161: Customer Message Management: Increasing Marketing's Impact on Selling
Couverture rigide
ISBN 10 : 0324313160 ISBN 13 : 9780324313161
Editeur : South-Western, 2006

Synopsis

In today's complex market, product advantage is fleeting. It is no longer what you sell, but how you sell it - meaning it is now vital to bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the two departments and, in the process, increasing the effectiveness of both. With its thorough, practical coverage of CMM, this comprehensive guidebook gives readers invaluable insight into how to create effective brand, marketing, and sales messaging based on customer business roles and goals. It also equips readers with the skills to deliver those messages efficiently and effectively across all selling touch-points in a way that can be personalized for each prospect and customer. More than just creating customer-ready messages for the sales force to use, CMM helps companies discern how best to create messages, stimulate conversations, and continue customer dialogues that activate purchase intent.

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Éditeur
South-Western
Date d'édition
2006
Langue
anglais
ISBN 10 
0324313160
ISBN 13 
9780324313161
Reliure
Relié
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible