The Future of Business: The Essentials - Couverture souple

McDaniel, Prof Carl; Gitman, Lawrence J.

Couverture souple

ISBN 10 : 0324320280 ISBN 13 : 9780324320282

Editeur : South-Western, 2005

Synopsis

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that 'You Are the Future of Business,' The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.

A propos du livre

Présentation de l'éditeur

Packed with examples and illustrations of professionals in real-world practice, "The Future of Business: The Essentials 4E, International Edition" prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world success - including the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0324320280
• ISBN 13: 9780324320282
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 464
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible