Articles liés à Campaign Planner For Integrated Brand Communications

Campaign Planner For Integrated Brand Communications - Couverture souple

Sayre, Shay

 
9780324321470: Campaign Planner For Integrated Brand Communications
Couverture souple
ISBN 10 : 0324321473 ISBN 13 : 9780324321470
Editeur : South-Western College Publishing, 2004

Synopsis

Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed to and learn about specific agency roles as they create their campaign.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western College Publishing
Date d'édition
2004
Langue
anglais
ISBN 10 
0324321473
ISBN 13 
9780324321470
Reliure
Broché
Numéro d'édition
3
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible