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Advertising Campaign Strategy: A Guide To Marketing Communication Plans - Couverture souple

Parente, Donald

 
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Synopsis

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

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À propos de l'auteur

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.