Strategic Management: Concepts and Cases - Couverture souple

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E.

 
9780324364330: Strategic Management: Concepts and Cases
Couverture souple
ISBN 10 : 0324364334 ISBN 13 : 9780324364330
Editeur : South-Western, 2006

Synopsis

"Strategic Management: Competitiveness and Globalization 7th Edition" provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
2006
Langue
anglais
ISBN 10 
0324364334
ISBN 13 
9780324364330
Reliure
Couverture à spirales
Nombre de pages
992
Coordonnées du fabricant
non disponible
Personne responsable
non disponible