Consumer Behaviour

Blackwell, Roger D.; Engel, James F.; Miniard, Paul W.

ISBN 10 : 0324378327 ISBN 13 : 9780324378320

Editeur : South-Western, 2006

Synopsis

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0324378327
• ISBN 13: 9780324378320
• Reliure: Fournitures diverses
• Nombre de pages: 816
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible