Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Couverture souple

Shimp, Terence-A

 
9780324408089: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Couverture souple
ISBN 10 : 0324408080 ISBN 13 : 9780324408089
Editeur : South-Western, 2006

Synopsis

The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
2006
Langue
anglais
ISBN 10 
0324408080
ISBN 13 
9780324408089
Reliure
Broché
Nombre de pages
656
Coordonnées du fabricant
non disponible
Personne responsable
non disponible