Mktg 2007 Edition With Review Cards - Couverture souple

Lamb, Prof C.; Hair Jr., Prof Joseph F.

 
9780324548143: Mktg 2007 Edition With Review Cards

Synopsis

"Mktg 2007/2008" is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. "Mktg 2007/2008" increases the chances you will be prepared for and engaged in your principles of marketing course.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.