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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Couverture rigide

Shimp, Terence A

 
9780324593600: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Couverture rigide
ISBN 10 : 0324593600 ISBN 13 : 9780324593600
Editeur : South-Western, 2009

Synopsis

Book by Shimp Terence A

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina, where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
2009
Langue
anglais
ISBN 10 
0324593600
ISBN 13 
9780324593600
Reliure
Relié
Nombre de pages
668
Coordonnées du fabricant
non disponible
Personne responsable
non disponible