Introduction to Marketing

McDaniel, Prof Carl; Lamb, Prof C.; Hair Jr., Prof Joseph F.

ISBN 10 : 0324599315 ISBN 13 : 9780324599312

Editeur : South-Western, 2009

Synopsis

With coverage of current marketing practices and exciting new features McDaniel, Lamb, Hair's INTRODUCTION TO MARKETING 10E, INTERNATIONAL EDITION will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0324599315
• ISBN 13: 9780324599312
• Reliure: Fournitures diverses
• Nombre de pages: 736
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible