CB2 + Review Cards + Cb4me.com Printed Access Card - Couverture souple

Babin, Barry J.; Harris, Eric

 
9780324829990: CB2 + Review Cards + Cb4me.com Printed Access Card

Synopsis

Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.

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