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The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry - Couverture souple
Synopsis
The Fame Formula is a highly entertaining study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. Starting with Maynard Nottage and Harry Reichenbach, who applied their anarchic talents to dreaming up stunts at the turn of the twentieth century, Borkowski goes on to describe how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed. These men hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, buried scandals and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world's rampant celebrity culture.
Borkowski also reveals how his research has led to the creation of a fame formula, an analysis of how long any celebrity can expect to stay famous - and how to avoid relegation to the Z list.
'A brilliantly original account of a neglected subject' Stephen Bayley
'Fascinating . . . one of Britain's top publicists tells all about what fame is, how to get it, and what to do with it' Lord Saatchi
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Mark Borkowski is Britain's leading PR practitioner, described by Jeremy Paxman as 'the proud inheritor of the Barnum tradition of publicity.' He is the man we see on the tv when producers need authoritative comment on scandals, celebrity and the media itself. Mark has his own company, Borkowski PR, and a stellar list of celebrity and corporate clients.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry. Mark Borkowski
Edité par
Pan Publishing, 2009
ISBN 10 : 0330444883
ISBN 13 : 9780330444880
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The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry
Edité par
Pan Publishing, 2009
ISBN 10 : 0330444883
ISBN 13 : 9780330444880
Ancien ou d'occasion
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The Fame Formula
Edité par
Pan Macmillan, 2009
ISBN 10 : 0330444883
ISBN 13 : 9780330444880
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Couverture souple
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The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry
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