Articles liés à Measurement and Meanings
Synopsis
Techniques and Methods of Studying Occupational Cognition..Hardback,Ex-Library,with usual stamps markings, ,in very good all-round condition,no dust jacket,299pages.
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Measurement and Meanings: Techniques and Methods of Studying Occupational Cognition
Edité par
Macmillan (Edinburgh Studies in Sociology), 1979
ISBN 10 : 0333217977
ISBN 13 : 9780333217979
Ancien ou d'occasion
Couverture rigide
Vendeur : G. & J. CHESTERS, TAMWORTH, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Near Fine. Dust Jacket Included. 305p a near fine hbk in a vg dw 0333217977. N° de réf. du vendeur 8852
Quantité disponible : 1 disponible(s)
Image d'archives
Measurement and Meanings
Edité par
Macmillan, 1979
ISBN 10 : 0333217977
ISBN 13 : 9780333217979
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0333217977. N° de réf. du vendeur 9870702
Quantité disponible : 1 disponible(s)
Image d'archives
Measurement and Meanings. Techniques and Methods of Studying Occupational Cognition. Edinburgh Studies in Sociology
Edité par
The Macmillan Press, London England, 1979
ISBN 10 : 0333217977
ISBN 13 : 9780333217979
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : The London Bookworm, East Sussex, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Cloth. Etat : Very Good. Etat de la jaquette : Very Good. First Edition. Hardback. First Edition. What methods of interviewing and deata analysis should be used to investigate the images that people hold of their society? How can social and market researchers best represent the shifting froup perceptions and evaluations of such things as political candidates, occupations. life-styles, and product brand names for anything from breakfast-foods to motor cars? This book describes a number of new techniques for gathering and processing such data. It adopts a structural and systematic approach to the study of individual cognition and evaluation, going beyond conventional interviewing, , semantic differential, or personal construct theory techniques to innovative uses of free and constrained sorting tasks, comupter-aided content analysis, individual differences scaling and the mapping out of logical implications implicit in belief system. These new research methods are by no means untried or speculative approaches. Among the nuggets to be found here are several different methods for obtaining cognitive maps from interview and questionnaire date; - a system of equivalence categories linking components of Berstein's sociaoloinguistive 'codes' and the tags for Harvard General Inquirer system of computer-aided content analysis; a step-by-step demonstration of data reduction, by summarising preference orderings as directions over a cognitive map, and applying specialised statistical techniques to the resulting direction data. In its concern with adequate measurement procedures, and retention of the meanings established in the interviewing situation, this book is healthily subversive of those recent trends in socialogical methodology, which have emphasised statistics above all other consideratiopns. 305 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). N° de réf. du vendeur 081805
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