Articles liés à Marketing: An Introductory Text
Synopsis
This volume is introduction to marketing. It gives a general description of marketing, and shows how it relates to other parts of a business. It also gives readers a good introductory knowledge of the subject. The following areas are covered: an introduction to the marketing concept; demand and supply; the patterns of distribution; the marketing functions; the mix elements; and marketing in practice. Each chapter gives learning objectives for students. The book is suitable for undergraduate and postgraduate students studying marketing and practising business people who wat a thorough and readable introduction to the subject.
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