Retailing Management: Analysis, Planning and Control - Couverture souple

Walters, David

Couverture souple

ISBN 10 : 0333608062 ISBN 13 : 9780333608067

Editeur : Palgrave Macmillan, 1994

Synopsis

The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0333608062
• ISBN 13: 9780333608067
• Reliure: Broché
• Nombre de pages: 364
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne