Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage - Couverture rigide

Brown, Linden; McDonald, Malcolm

 
9780333613504: Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Couverture rigide
ISBN 10 : 0333613503 ISBN 13 : 9780333613504
Editeur : Palgrave Macmillan, 1994

Synopsis

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
1994
Langue
anglais
ISBN 10 
0333613503
ISBN 13 
9780333613504
Reliure
Relié
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Allemagne

Autres éditions populaires du même titre

9780333613511: Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Edition présentée

ISBN 10 :  0333613511 ISBN 13 :  9780333613511
Editeur : Bloomsbury Academic, 1994
Couverture souple