Marketing: An Introductory Text - Couverture souple

Christopher, Martin; McDonald, Malcolm

Couverture souple

ISBN 10 : 0333625870 ISBN 13 : 9780333625873

Editeur : Palgrave Macmillan, 1995

Synopsis

The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0333625870
• ISBN 13: 9780333625873
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne