Financial Aspects of Marketing - Couverture rigide

Schmidt, Ruth A.; Wright, Helen

Couverture rigide

ISBN 10 : 033363781X ISBN 13 : 9780333637814

Editeur : Palgrave Macmillan, 1996

Synopsis

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 033363781X
• ISBN 13: 9780333637814
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com; ; Einsteinstr. 42; Unna; 59423; Allemagne