Financial Aspects of Marketing - Couverture souple

Schmidt, Ruth A.

Couverture souple

ISBN 10 : 0333637828 ISBN 13 : 9780333637821

Editeur : Red Globe Press, 1996

Synopsis

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

- Numerous exercises and examples

- Learning objectives at the beginning of each chapter and summaries at the end

- Case studies to pull together the areas so far covered



The use of spreadsheets is integrated into the text.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0333637828
• ISBN 13: 9780333637821
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible