Articles liés à Marketing in Evolution: Essays in Honour of Michael...

Marketing in Evolution: Essays in Honour of Michael J. Baker - Couverture rigide

Hoodd, Neil

 
9780333662649: Marketing in Evolution: Essays in Honour of Michael J. Baker

Synopsis

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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Autres éditions populaires du même titre

9781349140916: Marketing in Evolution: Essays in Honour of Michael J. Baker

Edition présentée

ISBN 10 :  1349140910 ISBN 13 :  9781349140916
Editeur : Palgrave Macmillan, 1996
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