Articles liés à Retail Power Plays: From Trading to Brand Leadership

Retail Power Plays: From Trading to Brand Leadership - Couverture rigide

Jary, Michael; Wileman, Andrew

 
9780333685273: Retail Power Plays: From Trading to Brand Leadership
Couverture rigide
ISBN 10 : 033368527X ISBN 13 : 9780333685273
Editeur : Palgrave Macmillan, 1997

Synopsis

How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
1997
Langue
anglais
ISBN 10 
033368527X
ISBN 13 
9780333685273
Reliure
Relié
Nombre de pages
296
Coordonnées du fabricant
Koei Tecmo
https://plaion.com/

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