Articles liés à The Politics of Marketing the Labour Party

The Politics of Marketing the Labour Party - Couverture souple

Wring, D.

 
9780333689530: The Politics of Marketing the Labour Party
Couverture souple
ISBN 10 : 0333689534 ISBN 13 : 9780333689530
Editeur : Palgrave Macmillan, 2004

Synopsis

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

DOMINIC WRING is Senior Lecturer in Communication and Media Studies and a member of the Communication Research Centre in the Department of Social Sciences at Loughborough University. He is Associate Editor of the Journal of Political Marketing and has published work on various aspects of political sociology.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2004
Langue
anglais
ISBN 10 
0333689534
ISBN 13 
9780333689530
Reliure
Broché
Nombre de pages
276
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne