Macmillan Dictionary of Marketing and Advertising - Couverture souple

Couverture souple

ISBN 10 : 0333715667 ISBN 13 : 9780333715666

Editeur : Palgrave Macmillan, 1998

Synopsis

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who wish to be familiar with marketing and advertising terms. It has been thoroughly up-dated and expanded ensuring it reflects the most recent conceptual and linguistic developments in this increasingly important and influential field. Encyclopaedic in coverage and providing clear and informative definitions, this book is ideal both for students and practitioners of advertising and marketing and the interested lay person.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0333715667
• ISBN 13: 9780333715666
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 320
• Éditeur: Baker M.
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne