Competitive Strategies for Service Organisations - Couverture souple

McManus, John; Botten, Neil

Couverture souple

ISBN 10 : 0333716817 ISBN 13 : 9780333716816

Editeur : Palgrave Macmillan, 1999

Synopsis

This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.

A propos du livre

À propos de l'auteur

NEIL BOTTEN is Principal Lecturer in Strategic Management at the London Management Centre, University of Westminster. His professional experience spans the chemical and oil industries and the fire service and his more recent consultancy work involved the introduction of strategic planning processes and scenario planning workshops. He has published in the areas of strategic management and marketing.

JOHN MCMANUS has had many years of experience as a practitioner in industry and the public sector where he has been involved in planning, change management and reengineering. He is author of several books on project management and change management.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0333716817
• ISBN 13: 9780333716816
• Reliure: Broché
• Nombre de pages: 327
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible