Casebook on General Management in Asia Pacific - Couverture rigide

Turpin, Dominique; Shen, Xiaobai

Couverture rigide

ISBN 10 : 0333717910 ISBN 13 : 9780333717912

Editeur : Palgrave Macmillan, 1999

Synopsis

This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.

A propos du livre

À propos de l'auteur

DOMINIQUE TURPIN is Professor at IMD, International Institute for Management Development, Lausanne, Switzerland.

XIAOBAI SHEN is a Researcher, formerly at IMD, International Institute for Management Development, Lausanne, Switzerland.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0333717910
• ISBN 13: 9780333717912
• Reliure: Relié
• Nombre de pages: 624
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com; ; Einsteinstr. 42; Unna; 59423; Allemagne