Texts and Cases - Couverture souple

Hill, Terry

Couverture souple

ISBN 10 : 0333762223 ISBN 13 : 9780333762226

Editeur : Palgrave Macmillan, 2000

Synopsis

In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of the process. In "Manufacturing Strategy", Terry Hill sets out to show how decisions over manufacturing should form part of the strategic direction of the company as a whole. Based on the first edition, the book has been updated with new material and new case studies including the service elements of manufacturing that reflect the author's ongoing programme of consultancy and research in this field.

A propos du livre

À propos de l'auteur

TERRY HILL is Professor of Operations Management at the London Business School and is a leading, international figure in the field of operations management. Before moving into higher education he spent several years in operations management and continues to have a successful consultancy practice. - He has held previous appointments at Bath and Warwick Universities.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0333762223
• ISBN 13: 9780333762226
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne