Synopsis
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. With over 50 topics, each concept is presented as a 10-minute read - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. Brought fully up to date, this new version has been enhanced with improved cross-referencing and both concepts and alphabetical listings to help quick and easy navigation throughout.
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Marketing in Manageable Bites: For Busy Managers and Overworked Students
Edité par
Palgrave Macmillan 23/05/2000, 2000
ISBN 10 : 0333764439
ISBN 13 : 9780333764435
Ancien ou d'occasion
Couverture souple
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780333764435
Acheter D'occasion
EUR 6,19
Expédition à EUR 5,86
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Marketing in Manageable Bites: For Busy Managers and Overworked Students
Edité par
Palgrave Macmillan 23/05/2000, 2000
ISBN 10 : 0333764439
ISBN 13 : 9780333764435
Ancien ou d'occasion
Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780333764435
Acheter D'occasion
EUR 5,96
Expédition à EUR 8,19
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Marketing in Manageable Bites for Busy Managers and Overworked Students
Edité par
Macmillan, Great Britain, 2000
ISBN 10 : 0333764439
ISBN 13 : 9780333764435
Ancien ou d'occasion
Soft cover
Vendeur : The London Bookworm, East Sussex, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Very Good. 2nd Edition. Paperback. Couple of creases to corner front cover. The book offers concise, stand-alone, summaries of marketing principles, concepts, tools and techniques. it is an efficient reference and refresher tool for all busy managers and a valuable revision aid for students approaching examinations or undertaking major marketing projects. it is also an excellent companion to all executive courses in marketing. This book covers over 50 fundamental marketing topics, each presented as a discrete discussion of the key issues involved. Topics are thoroughly cross-referenced for quick and easy navigation through the texts.294 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). N° de réf. du vendeur 084980
Acheter D'occasion
EUR 8,71
Expédition à EUR 28,17
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)