Contemporary Cases in Retail Operations - Couverture souple

Couverture souple

ISBN 10 : 0333764811 ISBN 13 : 9780333764817

Editeur : Palgrave Macmillan, 2000

Synopsis

These case studies are written as an accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.

A propos du livre

À propos de l?auteur

BRENDA OLDFIELD is a Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University. RUTH SCHMIDT is Acting Head of Department, Department of Retail and Marketing, Manchester Metropolitan University. IAN CLARKE is Booker Professor of Retail Marketing, Durham University Business School. MALCOLM A.KIRKUP is C & A Retail Fellow and Programme Director of the Retail Management Degree, Loughborough University Business School. CATHY HART is Sainsbury Retail Fellow, Loughborough University Business School.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0333764811
• ISBN 13: 9780333764817
• Reliure: Broché
• Nombre de pages: 343
• Éditeur: Oldfield Brenda, Schmidt Ruth A., Clarke Ian, Kirkup Malcolm A., Hart Cathy
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible