Marketing Management.: A Value-Creation Process - Couverture souple

Jolibert, Alain

Couverture souple

ISBN 10 : 0333773195 ISBN 13 : 9780333773192

Editeur : Palgrave Macmillan, 2006

Synopsis

Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organisation as well as for the organisation itself. Uniquely, marketing is treated as a bundle of processes intertwined throughout the entire business organisation. Written by three eminent professors, this book has a truly European perspective and is especially useful for readers interested in advanced marketing techniques, explained through a series of end of chapter 'Toolbox' sections.

A propos du livre

À propos de l'auteur

PIERRE-LOUIS DUBOIS is Professor at Universite Pantheon-Assas Paris, France, founding Editor of the journal Recherches et Applications en Marketing and a consultant to major companies. ALAIN JOLIBERT is Professor of Marketing at Universite Pierre Mendes, Grenoble, France, a leading figure in the Association Francaise de Marketing and Editor of the French journal Recherches et Applications en Marketing. HANS MUHLBACHER is Professor of Business Administration at Leopold-Franzens-University, Innsbruck, Austria. He has been Visiting Professor at many institutions in France and the USA. He has been President of the European Academy of Marketing and is a consultant to major firms.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0333773195
• ISBN 13: 9780333773192
• Reliure: Broché
• Nombre de pages: 528
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne