Articles liés à Services Marketing: Text and Cases

Services Marketing: Text and Cases - Couverture souple

Baron, Steve; Harris, Kim

 
9780333777930: Services Marketing: Text and Cases
Couverture souple
ISBN 10 : 033377793X ISBN 13 : 9780333777930
Editeur : Palgrave Macmillan, 2002

Synopsis

This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

STEVE BARON is a Professor of Services Marketing in the Department of Retailing and Marketing at Manchester Metropolitan University and also holds a chair in Services Marketing. - KIM HARRIS is senior lecturer at Sheffield University Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2002
Langue
anglais
ISBN 10 
033377793X
ISBN 13 
9780333777930
Reliure
Broché
Numéro d'édition
2
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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