Business-To-Business Marketing: Strategies and Implementation - Couverture rigide

Naude, Peter; Michel, Daniel; Salle, Robert; Valla, Jean-Paul

Couverture rigide

ISBN 10 : 0333921941 ISBN 13 : 9780333921944

Editeur : Palgrave Macmillan, 2002

Synopsis

This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. Aimed at final year marketing students, specializing in business-to-business or industrial marketing, MBA students and marketing practitioners, the text has a strong practical focus.

A propos du livre

À propos de l'auteur

DANIEL MICHEL is Professor of Marketing at EM Lyon. - PETER NAUDE is Professor of Marketing at University of Bath. - ROBERT SALLE is a Director of Research at EMLyon. - JEAN-PAUL VALLA is a Director of Research at EMLyon.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0333921941
• ISBN 13: 9780333921944
• Reliure: Relié
• Nombre de pages: 496
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne