Raising the Corporate Umbrella: Corporate Communications in the 21st Century - Couverture rigide

Kitchen, Philip J.; Schultz, Don E.

Couverture rigide

ISBN 10 : 0333926390 ISBN 13 : 9780333926390

Editeur : Palgrave Macmillan, 2001

Synopsis

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

A propos du livre

À propos de l?auteur

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA ANDERS GRONSTEDT Sweden TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995 JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker MARYLIN ROBERTS, University of Florida, US SHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom. PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2001
• ISBN 10: 0333926390
• ISBN 13: 9780333926390
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 410
• Coordonnées du fabricant: non disponible