Mastering the Business Environment - Couverture souple

Cartwright, Roger

 
9780333929377: Mastering the Business Environment
Couverture souple
ISBN 10 : 0333929373 ISBN 13 : 9780333929377
Editeur : Palgrave, 2001

Synopsis

Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.

Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave
Date d'édition
2001
Langue
anglais
ISBN 10 
0333929373
ISBN 13 
9780333929377
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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