Mastering Marketing Management - Couverture souple

Cartwright, Roger

 
9780333948972: Mastering Marketing Management
Couverture souple
ISBN 10 : 0333948971 ISBN 13 : 9780333948972
Editeur : Red Globe Press, 2002

Synopsis

Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Red Globe Press
Date d'édition
2002
Langue
anglais
ISBN 10 
0333948971
ISBN 13 
9780333948972
Reliure
Broché
Nombre de pages
334
Coordonnées du fabricant
non disponible
Personne responsable
non disponible