"Business Research" provides a clear and practical guide for undergraduate research methods courses and individual research projects at both undergraduate and postgraduate level. The second edition retains the strong conceptual underpinning and practical orientation that has proved so popular with lecturers and students and introduces a number of new features. Fully revised and updated, this is a companion text for any undergraduate or postgraduate course in business research methods. While providing a strong conceptual underpinning of research methodology, "Business Research" is full of useful checklists and exercises such as: qualities of a competent researcher; guide to conducting a literature search; rules for designing questionnaires; procedure for forming a focus group; and useful internet addresses. Fully updated with new references, the 2nd edition includes: new experiential learning exercises to encourage reflective learning; an expanded discussion on the use of the internet in research; a new consolidated glossary; new design to enhance the learning experience. And the text also features: a separate chapter dealing with conceptual issues helping students to appreciate the importance of considering different research paradigms before embarking upon research; and a dedicated trouble-shooting section to help students to overcome common difficulties such as completing research projects on time and overcoming writers block
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
JILL COLLIS is Senior Lecturer in Accounting and Finance at Kingston University Business School. - ROGER HUSSEY is Emeritus Professor at Bristol Business School and Dean of The Odette School of Business at Windsor University, Ontario Canada.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : Very Good. "Business Research" provides a clear and practical guide for undergraduate research methods courses and individual research projects at both undergraduate and postgraduate level. The second edition retains the strong conceptual underpinning and practical orientation that has proved so popular with lecturers and students and introduces a number of new features. Fully revised and updated, this is a companion text for any undergraduate or postgraduate course in business research methods. While providing a strong conceptual underpinning of research methodology, "Business Research" is full of useful checklists and exercises such as: qualities of a competent researcher; guide to conducting a literature search; rules for designing questionnaires; procedure for forming a focus group; and useful internet addresses. Fully updated with new references, the 2nd edition includes: new experiential learning exercises to encourage reflective learning; an expanded discussion on the use of the internet in research; a new consolidated glossary; new design to enhance the learning experience. And the text also features: a separate chapter dealing with conceptual issues helping students to appreciate the importance of considering different research paradigms before embarking upon research; and a dedicated trouble-shooting section to help students to overcome common difficulties such as completing research projects on time and overcoming writers block. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001488464
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780333983256. N° de réf. du vendeur 9075948
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