Big in Asia: 25 Strategies for Business Success - Couverture rigide

Backman, Michael; Butler, Charlotte

Couverture rigide

ISBN 10 : 0333985117 ISBN 13 : 9780333985113

Editeur : Palgrave Macmillan, 2002

Synopsis

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. This book by two analysts identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies, it provides a series of strategies for business success and shows how to avoid failure in Asia. This is a guide for companies who wish to make it big in Asia.

A propos du livre

À propos de l'auteur

MICHAEL BACKMAN is an Author, Business Analyst and Consultant who specialises in Asian Corporate practice and has a reputation for thorough, independent and highly detailed Asian business analysis. He has a monthly Asian business column with Asia Inc magazine and a fortnightly column with the Melbourne Age newspaper and has authored numerous articles for The Times, International Herald Tribune, Asian Wall Street Journal, Far Eastern Economic Review and the Business Times of Singapore. He is the author of the international bestseller, Asian Eclipse that was named by the Economist as one of the sixteen finest general non-fiction books published for the year. - CHARLOTTE BUTLER is Research Studies Manager at INSEAD's Euro-Asia Centre. Her extensive research output over the last ten years has centred on a range of management issues in the Asia-Pacific region covering strategy, marketing and organisational development. She has published over forty case studies and articles used by professionals and students. She is the co-author of Managers & Mantras with John Keary and the author of a forthcoming book, Dare to Do, the story of PT Astra International. One of her most recent cases was a winner of the 2001 International MBA Case Competition.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0333985117
• ISBN 13: 9780333985113
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne