Retailing - Couverture souple

Kent, Tony; Omar, Ogenyi

Couverture souple

ISBN 10 : 0333997697 ISBN 13 : 9780333997697

Editeur : Palgrave Macmillan, 2002

Synopsis

Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing.
The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.

A propos du livre

À propos de l'auteur

TONY KENT worked in industry for many years in various buying positions, including for K Shoes, Boots and Arcadia. In 1993 he joined the London Institute, where he set up their retail degree programme which he continues to run as Principal Lecturer, alongside his consultancy work.

OGENYI OMAR is currently senior lecturer at South Bank University Business School, and has previously worked at both Manchester Metropolitan University and the London Institute. He is the author of Retail Marketing (1999, Pearson Education).

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0333997697
• ISBN 13: 9780333997697
• Reliure: Broché
• Nombre de pages: 544
• Coordonnées du fabricant: non disponible
• Personne responsable: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Allemagne