Health Promotion Practice - Couverture souple

Macdowall, Wendy

Couverture souple

ISBN 10 : 0335218407 ISBN 13 : 9780335218400

Editeur : Open University Press, 2006

Synopsis

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

• Motivational interviewing
• Theatre
• Mass media
• Social marketing
• Community development
• Public policy

Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

Series Editors: Rosalind Plowman and Nicki Thorogood.

A propos du livre

À propos des auteurs

Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine

Associate Director for Development at the National Institute for Health and Clinical Excellence

Détails de l'édition

• Éditeur: Open University Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0335218407
• ISBN 13: 9780335218400
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible