Articles liés à Consumer Psychology

Consumer Psychology - Couverture souple

Jansson-Boyd

 
9780335247967: Consumer Psychology
Couverture souple
ISBN 10 : 0335247962 ISBN 13 : 9780335247967
Editeur : Open University Press, 2019

Synopsis

- Why do people behave and think the way they do?
- What makes people choose certain products and services?
- How does consumption affect our everyday lives?

Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.

Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being.
This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include:

- Memory and learning
- Perception and attention
- Emotions
- Decision making
- Motivation
- Happiness

This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as:

- Motives for and consequences of sharing in a social media environment
- Online gaming and online customized advertising
- Sustainable consumption and how to increase it

Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr Jansson-Boyd is a senior lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK, where she teaches Consumer Psychology.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Open University Press
Date d'édition
2019
Langue
anglais
ISBN 10 
0335247962
ISBN 13 
9780335247967
Reliure
Broché
Numéro d'édition
2
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible